Shiseido Future Solution X
Polished. Purposeful. Precise
Lead Editor Nathan Byrne crafted meticulous editing and lush visuals, carefully savoring each shot to evoke the serene indulgence of a high-end spa experience. Shiseido sought to elevate their premium FSLX line through a sophisticated visual narrative that reflects the brand’s storied heritage and quiet strength.
To achieve the unique visual concept of a dynamic dot matrix animation moving seamlessly over the model's face, simulating the delicate application of cream, our team constructed a detailed 3D model based precisely on the original footage. Digital Effects Artist Alan Uran brought this concept to life in Houdini, gracefully wrapping dots of light over the contours of the skin, capturing the gentle, rhythmic touch of the product.
The project was further enriched by expert retouching from Rousselos Aravantinos and an original music composition crafted by acclaimed producer Taylor Franklyn, enhancing the campaign's immersive and luxurious atmosphere.
This refined campaign video served Shiseido’s strategic advertising needs, resonating across social platforms, in-store displays, and industry conventions, positioning the FSLX line at the pinnacle of sophisticated skincare.
