Tiffany & Co. Atlas 24mm
For this this Tiffany & Co. animation, we collaborated alongside renowned photographer Horacio Salinas and Tiffany & Co.’s creative director Alberta Testanero to create a sharp, stylish and gorgeous campaign. Salinas, known for his deep shadows in still-life photography, brought a sense of mystery to his meticulous work with the timepieces. As he captured them with his camera, we pieced together the story of Metzler’s Atlas - literally. Paint strokes, cutouts, custom Atlas stamps, Roman numerals painted in Tiffany blue; every component came together for the visual conceptualization of our story in beautiful collages.
The production aspect of this campaign continued with the design of an original soundscape, which serves as a story in itself. The auditory backbone of the piece, it follows a woman making her way to Tiffany’s through the city, and allowed us to really explore the soundmarks of New York - both old and new. The hooves on the cobblestones; the pigeon wings in the park; the champagne cork popping; and, of course, the clock ticking. It all sets the pace for the campaign, and served as a brilliant building block for our final edit. In every sense, this collaboration was a matter of bringing history to life.