Sunbrella Arizona

Color. Texture. Landscape.

Client: Sunbrella
Editor: Nathan Byrne
Post-Production: MOSS
Photography: Laurie Frankel
Color Grade: MOSS

For a Sunbrella campaign photographed in Arizona, MOSS shaped a film connecting the character of the desert landscape with the color, texture and construction of the company’s textiles.

Laurie Frankel’s imagery moves between expansive desert vistas, tactile close-ups of woven fabric and styled interior scenes. Nathan Byrne edited the film, creating a measured progression from environment to material to finished design. The pacing gives the scale of the landscape and the intricate details of the textiles equal weight.

MOSS also handled the color grade, balancing the natural tones of the Arizona setting with the saturated blues, greens and graphic patterns of the collection. The finished film presents the textiles as both functional materials and carefully considered elements of contemporary design.