An Icon, Reassembled.
Client: Tiffany & Co.
Editor: Nathan Byrne
Post-Production: MOSS
Photography: Horacio Salinas
Creative Direction: Alberta Testanero
Motion Graphics & Sound Design: MOSS
For the launch of Tiffany & Co.’s Atlas watch collection, MOSS collaborated with still-life photographer Horacio Salinas and creative director Alberta Testanero to create a campaign film rooted in the house’s New York history.
Salinas’s meticulous photography and deep shadows gave the timepieces a sense of mystery and weight. Nathan Byrne edited the material into a precise visual sequence, building movement from paint strokes, cutouts, custom Atlas stamps and Roman numerals rendered in Tiffany Blue.
The film connects the collection to Tiffany’s historic Atlas clock, created by Henry Frederick Metzler in 1853 and now an enduring feature of the Fifth Avenue flagship. MOSS assembled the collage elements through editorial and motion graphics, then completed the sound design and finishing.
The result is a sharp, tactile film that turns still photography, graphic details and a celebrated piece of Tiffany history into a contemporary product story.