Brilliant Earth Mix and Match
Joyful Jewelry, Brought to Life
Client: Brilliant Earth
Executive Producer & Editor: Nathan Byrne
Producer: Tara Rehak
Production & Post-Production: MOSS
Still-Life Photography: Doug Rosa
On-Figure Photography: Mei Tao
Brilliant Earth commissioned MOSS to help develop and produce the Mix & Match campaign for its collection of nesting contoured wedding bands. The brief was to communicate the idea of “joyful jewelry just for you” in a way that felt modern, fresh and distinct from conventional bridal advertising.
Nathan Byrne worked with Brilliant Earth from creative development through post-production, executive producing and editing the campaign. MOSS assembled a team of more than thirty specialists across stills, video, music, retouching, color and finishing, building the production around the visual and practical needs of the campaign.
The minimalist visual approach kept attention on the details of the rings, while the combination of still-life and on-figure imagery gave the collection both clarity and personality. In the edit, Nathan focused less on demonstrating every possible product combination and more on expressing a confident, joyful point of view for the brand.
‘What I thought Nathan did really well is understand that the goal of the campaign wasn’t really to show the versatility of the product launch, but more so to bring the brand to life in a way that it hadn't been to date.’
— Gabrielle DiClemente
The resulting campaign brought stills and motion together within one cohesive visual system, giving Brilliant Earth a flexible body of work for use across its launch communications.
