Hydration in Motion
Client: Corkcicle
Director & Cinematographer: Will Graham
Production: Willy Adams Productions
Editor: Nathan Byrne
Post-Production: MOSS
Original Music & Sound Design: Taylor Franklyn
Color & Finishing: MOSS
Corkcicle commissioned MOSS to edit, color and finish a television campaign for Series A, its performance drinkware collection. Directed and photographed by Will Graham, the campaign combined expansive footage from the Utah Salt Flats with energetic interior action and intimate athletic details.
Nathan Byrne edited the campaign, using changes in scale, movement and rhythm to bring the different environments together. The pace builds throughout the film, balancing the grandeur of the landscape with the warmth, energy and exhilaration of exercise.
Taylor Franklyn composed the original music and designed the sound in close collaboration with Nathan. Audio and picture developed together, with the music driving the cutting rhythm, visual transitions and title design.
MOSS carried the campaign through color, finishing and delivery, creating a unified visual and sonic identity across the final films.