Weightless Hydration
Client: Fresh
Director: Travis Rathbone
Production: Travis Rathbone Studio
Editor & Finishing: Nathan Byrne
Post-Production: MOSS
Fresh commissioned MOSS to edit and finish two connected films for its Rose collection. One introduced Rose Emulsion, the newest product in the line, while the second brought together the wider collection
Nathan Byrne edited both films, giving each a distinct focus while maintaining a consistent visual language. The editing moved between model, product and ingredient imagery, allowing texture, movement and small gestures to communicate the sensorial qualities of the collection.
Together, the films created a flexible campaign that could introduce a new product while reinforcing the identity of the established Rose line. MOSS carried the work through finishing and delivery in collaboration with Fresh and Travis Rathbone Studio.
