An Innovative, Ritualistic Experience
Client: Elemis
Creative Direction: Matthew Axe
Production: MOSS
Editor: Nathan Byrne
Photography: Lux Studio London
Color & Finishing: MOSS
Elemis commissioned MOSS to produce a motion and stills campaign for Pro-Collagen Morning Matrix, positioning the day cream within the screen-heavy routine of a modern professional woman.
MOSS produced two 30-second films, two 15-second versions and a still-photography campaign. Nathan Byrne edited the films, building a day-in-the-life structure that moved between the morning skincare ritual, professional responsibilities and extended periods spent working with digital devices.
The editing gave the product a clear role within the routine while allowing the lifestyle story to remain natural and relatable. Close product details, application and reflective surfaces were woven through the narrative, connecting the skincare ritual with the visual language of screens and contemporary working life.
MOSS completed the color and finishing, bringing consistency across the lifestyle footage, product imagery and stills. The resulting collection gave Elemis a coordinated set of motion and photographic assets designed to work across campaign channels and durations.