Josie Maran Get Even Sun Milk

Love the Sun

Client: Josie Maran
Beach Footage: Josie Maran
Still-Life Photography: Travis Rathbone
Editor: Nathan Byrne
Post-Production: MOSS
Visual Effects, Color & Music: MOSS

Josie Maran commissioned MOSS to create a campaign film for Get Even Sun Milk during the COVID restrictions of spring 2022. With a traditional production impractical, Josie filmed herself on an iPhone at the beach, while Travis Rathbone photographed the product separately.

Nathan Byrne edited the film, bringing the spontaneous beach footage and polished still-life imagery together within one visual story. The personal quality of Josie’s footage gives the film an easy, natural energy, while the graphic product compositions provide clarity and structure.

MOSS used visual effects and color grading to bridge the different cameras and shooting conditions, carrying a warm, sunlit palette across the campaign. Music helped establish the relaxed rhythm and connect the beach, lifestyle and product imagery.

The finished film shows how independently created material can be shaped through editorial and finishing into a cohesive campaign that still feels personal to the founder and the brand.