Perfumera Curandera Downtown

Jungles Entwined

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Client: Perfumera Curandera
Editor: Nathan Byrne
Post-Production: MOSS
Sound Design & Color Grade: MOSS

Perfumera Curandera founder Leanne Hirsh developed her botanical fragrance line through years of travel and study in the Amazon rainforest and Andes mountains. For Downtown, MOSS created a campaign film that brought those natural origins into dialogue with contemporary New York.

Nathan Byrne edited the film, moving between close portraiture, the Manhattan skyline and jewel-toned perfume oils. Much of the imagery remains monochrome, allowing the amber and green fragrances to emerge as vivid focal points. That contrast became the film’s central idea: the energy of the city and the botanical world held within the same frame.

MOSS created the sound design and color grade, reinforcing the shifts between model, environment and product. The resulting film presents the perfumes as expressions of the natural world carried into an urban setting, bringing two very different jungles together.